RUNNING WITH LUCHO · Portfolio and Media Kit
A Miami workout running community with a global audience that keeps discovering it. Data driven running content in English, created from real training with a real community.
Lucho creates data driven running content in English for a global audience: training science, gear testing and race preparation explained in plain language.
He is the founder of Running With Lucho, a free and open workout run club in Miami where runners of every level train together three times a week. Professional coaching for the community is provided by My Olympic Coach. Content plus community is the advantage brands get when they work with him.
What a brand buys here is discovery. In the last 30 days, 579,602 of the 794,739 views came from non followers. The content travels beyond the existing audience and puts a product in front of runners who have never seen the account before.
Global reach, with its heart in the United States. The two largest follower countries are close together, so one campaign speaks to the US market and to a large international running audience at the same time.
The core audience is 35 to 44, followed by 25 to 34 and 45 to 54: adults training for races and personal goals.
Mostly men, at 64% of followers, with women at 19%.
Most active in the 6 to 8 morning block, with Monday the strongest day, matching early training life.
Shares and saves matter for a brand: 1,488 shares mean runners send this content to other runners, and 530 saves mean they keep it to use in their own training.
Running With Lucho is a free and open workout run club. Runners meet in Miami to train toward real goals, and that weekly rhythm is what the content shows: real training, real progress and a community that shows up in person, not only online.
Members in the WhatsApp community
People in the in person ecosystem
Registered at the Doral Mile Challenge
The in person community is local and loyal, while the Instagram audience is worldwide, so a partnership can work at both levels at once. Sponsorship is what keeps this community free and open for every runner who wants to train.
A selection of recent reels, published on @runningwithlucho.
Brands Lucho trains with, races with and creates for.
Sports nutrition for training blocks and race day.
Power based running, measured every stride.
Training data and community, logged every day.
Partnerships are built in levels, never as isolated posts. Each level is quoted as a tailored proposal.
One reel, carousel or story set created with the product inside real training. Best for a first collaboration and for launches.
Content plus presence in the life of the community across a training period, so runners meet the product more than once and in person.
A full training block or a community event built around the brand, with content before, during and after.
The deepest level: naming presence across a season of content, training and events. Quoted as a custom proposal.
Full rate card and packages available on request.
Every proposal is tailored, and nothing is published without the brand seeing it first. Fit comes first: Running With Lucho only promotes products the community genuinely uses or would use in training, and says so openly to brands and to the audience.
Content built for runners, delivered in Lucho's voice.
Short form video built around your product, scripted, filmed and edited in Lucho's voice.
Authentic placements inside real training days, reaching an engaged running audience.
Your brand inside real Miami workouts: track mornings, long runs and race weekends.
Start with one message. Tell us the product, the goal and the timing, and you will receive a short tailored proposal with the format that fits best. Reach Lucho directly through Instagram at @runningwithlucho.
DM @runningwithlucho on InstagramThank you for considering Running With Lucho. Sponsorship is what keeps this community free and open for every runner who wants to train.